Forlee
Investment
Holdings

Private And Commercial Maintenance

Retail Brand Management

Commercial And Residential Maintenance

Our Mission And Vision

At FIH, we are a passionate and authentic family of entrepreneurs dedicated to enriching lives and fostering growth. Through our commitment to excellence, we strive to provide exceptional retail, construction, and service-oriented solutions, ensuring that we remain a trusted and aspirational brand in every community we serve.

Our vision is to expand our family of empowered individuals while deepening our impact within the communities we serve. Through innovative service offerings, we aim to create meaningful connections, drive sustainable growth, and contribute to a better future – all while maintaining our commitment to environmental responsibility.

Forlee Investment Holdings (FIH) is built on a legacy of entrepreneurship, resilience, and family values.
Our journey began in 1970 when founders George and Wendy left Port Elizabeth with just R1,000 each and all their belongings packed into a Vauxhall Viva GT. Their entrepreneurial spirit led them to Johannesburg, where they launched an ice lolly business, Joy Lollies, which grew into a major supplier for national retailers.

Their passion for retail started with a small takeaway next to their factory, where their children gained firsthand business experience – standing on crates to see over the counter and serve customers. It was a genuine family affair. In 1989, the family returned to Port Elizabeth and, with their affinity for retail, took a leap into the supermarket industry. This lead to a brand-new store being built and opening as a Kwikspar in 1997. This family-run business flourished, with many of the original team members – kids, cousins and family friends – still part of the group today. 

“Our foundation remains rooted in hard work, innovation, and a commitment to excellence in every venture we undertake.”

In 2001, George and Wendy retired and handed their mantle to their children. Today, Forlee Investment Holdings has evolved into a diversified business, no longer run by a single individual but by a dedicated board of directors overseeing various retail and retail-related service companies. Our foundation remains rooted in hard work, innovation, and a commitment to excellence in every venture we undertake.

Our brands

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CALL US: (041) 008-5099

ABOUT US

Discover Our Legacy of Growth and Innovation.